Listening is the key to good video.
We make video. That’s what we do. But the main part of our job is to listen. To our clients and to the audience.
Good video is all about listening.
When you listen you learn. You learn about the needs of your customers and help them solve a problem.
Video is solving a problem. When you listen to your customers you get to know them and their needs and offer a solution. When we don’t listen and assume often we offer something our customers don’t need and doesn’t focus on their problem.
When we listen to our customers’ needs and offer them a solution they feel listened to and valued. And that’s what keeps your customers coming back.