Story in video is vital. It’s the framework to the video. Without story all you are left with is facts and figures. While they are important, its difficult for people to take in and engage with dry facts and figures.
But what does good story look like? For marketing videos there are three points that are important';
· What does your customers think about your brand / product?
· What does your brand / company stand for?
· What does the customer care about?
These three points are the foundation to help you create your story. By keeping in mind these points you can construct a context and story vehicle for your facts and figures to make your product or service relevant and engaging to your customers and audience.
The story is not about you, but what your audience wants and needs.
By keeping the story about your audience and customers you are able to show them you understand their problem and have the solution.